Jason Wells, the Director of Marketing & Publicity at Harry N. Abrams Inc., was interviewed recently at Just One More Book on May 5 and 12, 2008.
Some highlights from the interviews were Jason’s thoughts on what constitutes a good website. He suggested it be a “one-stop-shop for everyone.” According to Jason, the site should be relevant for all—librarians, teachers, readers. A good website should promote the book for readers by providing additional character information, games, links, etc. Plus, it should encourage new readers as well—excite them about reading the book for themselves and sharing the experience.
Jason noted that the more an author has out there (on the Internet), the more likely it is for someone to find out about the book. However, he also stated that a review in a major newspaper or magazine still sells more books than a blog review.
To find out more publicity inside information, visit Just One More Book and listen to Jason’s interviews.
The site also has tons of book reviews and author interviews. The American Library Association’s Library Services to Children has given Just One More Book their “Great Web Site” seal of approval. It’s a wonderful site. Allow yourself some extra time when you visit because as the name suggests, you’ll want to listen/read about just one more book or author.